Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. SEO is simply said, the basic of the new marketing.
If you are of a certain age, you may remember when a marketing campaign was accomplished via talking with neighbours at the local market, or advertising consisted of slapping a big sign up on a billboard next to the highway.
The times sure have changed, but interestingly enough, the techniques are really not quite so different. The venues are new, but some of the same principles still apply. Take a look at this list of old vs New Marketing Techniques.
Before the internet became available in most households, the average consumer spent a lot of time reading the newspaper front page to back. It was the best way to find out what was going in the community, and to find vendors for specific products or services.
Now that news stories are available online and updated in real time, newspapers are shutting down around the world. They simply can’t compete with the ability of the World Wide Web to disseminate news from anywhere in an instant.
Today, newspaper advertisements are a bad investment of your marketing dollars. You will get far greater reach and far better results if you institute a pay per click campaign. Forget print copy, an internet business needs to appear at the top of the search engine ranking pages to gain customers.
It used to be that any new business owner benefited from attending various social functions sponsored by local civic organisations. Everyone in town would gather together for hors d’oeuvres and drinks and make business deals based on the old tenet of “you scratch my back, I’ll scratch yours.”
Social networking is still an important part of marketing a business, but the venue has changed. Instead of making a physical appearance at a ribbon-cutting ceremony, the modern business owner is better served by spending time posting profiles at various social media websites such as Twitter, Facebook, MySpace, and LinkedIn.
The rules for polite interaction haven’t changed; you just have to develop relationships in a format that does not allow for face-to-face interaction. It is imperative you adopt a respectful tone and take an interest in other members through the written word. Today’s savvy internet users know spam when they see it so curtail overt sales pitches.
You may have a held a job in the past where your main task was to go through a list of telephone numbers and make phone calls, desperately hoping that the person receiving the call would be interested in what you were selling and not hang up.
Nowadays, there is little need for a telephone. Most consumers do their buying online, and they come straight to your website. The New Marketing Technique is to use modern methods of reaching potential clients. Email messages, a sales letter posted on your web page, an online contact form, and a list of your services online all function as your virtual sales staff. By performing some basic website optimisation for search engines, you could simply get sales from those efforts.
The key to successful sales of anything relies on forming relationships and reaching interested parties. No longer are print ads, business parties, or telephone calls the way to accomplish this. Instead, the internet makes it easy to accomplish marketing tasks in the comfort and privacy of your own home or office.
By embracing SEO, you can reach more customers, easier and regardless of the time of day or where you live you have an increased opportunity to be successful and have job satisfaction, too.
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