If your sick you go to a doctor and he does tests, writes prescriptions and offers you a treatment for your ailments based on his expertise and education.... Would you go to someone without a medical education if you were sick?
Now I know getting a great image for a campaign isn’t a life or death situation but why isn’t it as respected as other professions? Professional photographers have years of assisting, interning and learning the business as well as the unbelievable amounts of monetary investments into their equipment.
There's so much more to photography that taking a picture. I wish there was another name for professionals so the average person would understand the difference.