We've all heard it - when it comes to SEO, content is king.
Without rich content, you will find it difficult to rank for specific keywords and drive traffic to your website.
Additionally, if your content does not provide value or engage users, you will be far less likely to drive leads and customers.
It is impossible to predict how people will search for content and exactly what keywords they are going to use. The only way to combat this is to generate content and lots of it. The more content and webpages you publish, the more chances you have at ranking on the search engines. Lottery tickets are a good analogy here. The more lottery tickets you have, the higher the odds are that you will win. Imagine that every webpage you create is a lottery ticket. The more webpages you have, the higher your chances are of ranking in the search engines.
As you already know, the search engines are smart. If you create multiple webpages about the same exact topic, you are wasting your time. You need to create lots of content that covers lots of topics.
There are multiple ways you can use content to expand your online presence and increase your chances of ranking without being repetitive. Here are few examples:
- Homepage: Use your homepage to cover your overall value proposition and high-level messaging. If there was ever a place to optimize for more generic keywords, it is your homepage.
- Product/Service Pages: If you offer products and/or services, create a unique webpage for each one of them.
- Resource Center: Provide a webpage that offers links to other places on your website that cover education, advice, and tips.
- Blog: Blogging is an incredible way to stay current and fresh while making it easy to generate tons of content. Blogging on a regular basis (once per week is ideal) can have a dramatic impact on SEO because every blog post is a new webpage.
While conducting SEO research, you may come across articles that discuss being mindful of keyword density (how often you mention a keyword on a page). Although following an approach like this may seem technically sound, it is not recommended.
do not write content for the search engines.
Write content for your audience and everything else will follow. Make sure each webpage has a clear objective and remains focused on one topic, and you will do just fine.
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