Measuring overall traffic

Keep your SEO plan on track

SEO can take a lot of time and effort. What good is spending all this time and effort if you can‟t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.

Traffic

Measuring overall traffic to your website from organic search is something you should look at on a weekly basis. This will help you determine if that changes you made in the previous weeks or months have started to have an impact.

Leads/ROI

Web analytics tools like Google Analytics and inbound marketing solutions like HubSpot can make it easy to see how many conversions have occurred on your website as a result of organic search traffic and keywords. These tools will also allow to you set up multiple conversion definitions (visits, leads, customer) so you can really get a sense of how much return you are getting on your SEO investment.

Indexed Pages

Measuring how many pages the search engines have indexed for your site is an easy way to measure the growth of your SEO efforts and your website. The more pages that are indexed, the easier it is to rank for more keywords. Free tools like HubSpot‟s Website Grader will show you how many pages you have indexed. Measure indexed pages on a monthly basis. This number should always be going up.

Inbound Links

Inbound links are the easiest way to determine how successful you have been at off-page SEO. HubSpot‟s Website Grader will provide you with the number of inbound links your website currently has. Track this metric monthly. Any growth is good.

Keywords

Keep a list of the keywords that are driving traffic to your website from organic search. On a monthly basis, dive deeper into your organic search traffic and analyze what keywords were responsible for driving the traffic. Your brand keywords are usually going to be responsible for the bulk of it. If possible, separate out brand keywords and pay close attention to the non-branded keywords that are driving traffic to your website.

Rankings

Select a list of the top 10 keywords that you want to rank for. Every month, go in and conduct a search on Google and see where you rank. Record your rank and you will be able to see if your SEO efforts have helped you improve. Make note of jumps of over five spots, because those changes are usually not the result of normal search engine updates and changes.

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